That is understandable. Building a new brand comes with a lot of concerns. How do you grow and scale your business to the size of some well-known competitors? A common belief is that you can’t compete with more prominent brands.
Well yes and no.
You may not be able to offer everything the larger brands can, but you can provide a specialized service or product that can compete against the best. We can help develop a brand identity and create a roadmap moving forward.
When starting any business, it is vital to understand the “Big Three.” Who are you? What do you do? And why does it matter to your audience is the most critical part of creating a new brand. Having a brand strategy will help you stay on track, attract new clients, and build relationships. One key to successful branding is to be consistent.
For example look at Hidden Valley Ranch, if you tried it before you remember the taste, what it looks like, whether you enjoyed it or not. Imagine someone offers you some Hidden Valley Ranch on a salad. You immediately remember what it is if you liked it, and what it would be like to try it again.
Did you know Clorox who is famous for bleach owns Hidden Valley Ranch? Why is it that you never see Clorox Ranch? Well, because that would dilute everything people come to expect from the brand and over time becomes easily forgettable.
A business website, unlike social media, is entirely in your control of what you can put online about what you do and how you present yourself. Social media is excellent for reaching different demographic groups.
Social media can help get the word out, but a business still needs a place for customers to go that has all the information in one place. Many users will not go the extra mile to hunt down research. If information is hard to find, customers will look for another site that is more accessible.
Writing copy is difficult. It takes time, patience, and persistence to craft a compelling message that resonates with visitors.
Because our biggest goal is to help you succeed, we are more than happy to write marketing copy for your site and test its effectiveness over time. We utilize customer psychology to write compelling copy that inspires action.
Anyone can throw a website together using a website builder. The unfortunate truth is that any success a website generates is often due to the branding and market research conducted before the web design.
Understanding what appeals to your audience and writing captivating market copy is the key to a successful website that generates revenue.
To make things worse, the control you have to customize the design, remove outdated code, and speed up your website is limited at best. These days you need to have more than a pretty design to succeed.
I’m going to tell you a secret no one else will. The minimum amount of time to optimize your page is around six months. If anyone offers claims, they can help you rank number one in half the time they are either;
1) Lying to you.
2) Don’t know what they are doing.
3) Conducting “black hack” SEO practices that will hurt your business more than it was in the beginning.
Search engine optimization is like training for a marathon, except there’s a marathon every day.
To rank high in Google takes a commitment to provide valuable information that people will find useful. Typically you can begin to see results are 5-9 months depending on the competitiveness of the keywords.
Advanced analytics are ways to track custom user actions. Like tracking the number of phone calls, you get from your website or where visitors go after coming to your homepage. How far visitors scroll down your page and more. We can track a multitude of visitor actions to improve user experience and effectiveness.
We offer customized pricing to help keep your E-Commerce site up to date with the latest inventory, pricing, and specials. Call us for a customized price.